PARATISSIMA 15

Turin 2019

Create a direct and continuous contact tool with visitors in a highly dispersive environment

Paratissima is an exhibition/fair of contemporary art that takes place in Italy in Turin. Every year it gathers over 50,000 visitors and one of the problems is to provide all of them with the supports to make the most of the visit, guaranteeing a complete and clear experience.

By downloading the Proxity app, visitors, by accessing the different areas and pavilions, received information on events, works of art and artists. In addition, they could fill in news subscription foam to access discounts and services (skip the line, subscriptions, promotions ...). In this way, a double result was obtained, continuous engagement activities and significant savings on the production of paper material, an activity that also allowed an ecological result.