Italian Basket cup A2

Jesi 2018

Information and involvement of fans. Reduce the distribution of paper material

The fans received the results and the rankings in real time, they were informed about the scheduled appointments and events. They participated in fan-engagement actions.

The A2 Basketball Italian Cup final took place in Jesi over 3 days and involved 8 teams. The event gathered over 15,000 fans on race days. Upon access to the Arena, fans received the program, results and rankings in real time, were informed of appointments and events. The tool also allowed participation in fan-engagement actions. The sponsors and commercial partners were able to carry out advertising and information campaigns, giving a wider perspective to the initiatives over time and reducing the costs associated with the distribution of information material.