HELVETIA INTERNATIONAL CUP U16
Information and involvement of fans. Reduce the distribution of paper material
The fans received the results and the rankings in real time, they were informed about the scheduled appointments and events. They participated in fan-engagement actions.
The Helvetia International Cup U16 is a tournament involving 16 of the most important football clubs in Europe. In 2019 it took place in Switzerland in Lugano and had a participation of over 5,000 spectators. The Under 16 tournament is flanked by the most important European event dedicated to Special Needs teams, which in addition to the competition fields, had special moments in the main squares of the city. The areas dedicated to guests and spectators have been equipped with Beacons, which through the use of the app, distributed content, results, rankings and continuously updated on scheduled events. They also allowed sponsors to carry out promotional activities and participate in engagement actions.