Areas of use
Implementing the Proxity SDK, allows marketers to create a direct line with location data, which flows into the app and gives them the ability to immediately trigger push or in-app based messages on location. With Proxity you can establish a well-defined target market of your userbase, using one of the most powerful types of data available – location data. Users can be targeted based on their movement patterns, behavior and positioning, thus delivering more impactful messages, offers or calls-to-action. By delivering location-based messages or actions, users will receive relevant content that is highly actionable, provides for an enhaced customer experience and improved brand awareness.
Every day of the week, people go about their routine - going to work, school, gym, restaurant, and more. Over time, all of these points form a clear picture of people's behavior and their interests. Marketers can use this data to build targeted audiences.
Location data, even anonymized, can be used to analyze users' general movement patterns in the physical world over time, serving as an indicator of their behaviors, analyzing mobility, and understanding how movement trends are changing. Complementing location data with other qualitative or quantitative available metrics can provide exponential informational synergies that can fuel highly valuable and deep insights.
Businesses and marketers will be able to answer previously impossible questions, adapt their approach, and potentially deliver more effective, relevant and impactful marketing solutions in terms of attribution, targeting, and site selection.
The message and delivery methods can also be customized to better suit user behavior. With Proxity, you are free to customize the area of delivery, the message, or the action that is to be delivered to the user. By using the database of existing customers, businesses can establish a very personalized approach in regard to each individual or group of users, and deliver messages or actions that can significantly increase user experience, engagement, conversion and sales.
Proxity allows you to create automations, such as opening the door to a customer as soon as they arrive, launching an App, or providing internal navigation, thus improving the overall experience. These types of automations can also drive a loyalty program, where the Proxity network can be leveraged to send personalized messages to customers when they are in the proximity of stores. In the context of advertising technology, another main objective is to keep the interest and use of your App active, as the number of apps on users' smartphones has increased dramatically and the various operating systems tend to partially uninstall the less used apps, to save space. This problem can be solved by integrating the Proxity features into your app, enabling automated proximity technology that will keep your app active and relevant.
Location data is essential in analyzing the success of any advertising campaign, combining the digital world (online campaigns) metrics with the real world metrics (location). Companies will be able to link existing campaigns to more tangible metrics such as open rates, store visits and sales, to better measure and track the effectiveness of communication campaigns. Location data can also provide insight into the in-store behavior of potential and existing customers, an indicator being the dwell time of a user in different parts of a store - a crucial metric for measuring overall customer experience. This can help determine the strategies and tactics used to plan the store's location and layout to maximize overall sales and brand perception.
With the introduction of the new Privacy consent features of iOS 14.5, an overwhelming number of users opted-out of sharing targetable and private information with advertisers. This made targeting users much more challenging, it significantly diminished the accuracy and effectiveness of advertisement campaigns. Proxity does not collect or store any private data and is the best way to interact with people at locations in an anonymous way.
Any business, institution or vertical will find its solutions.
The ubiquitous value of location data has become an essential attribute across all business functions and verticals, giving rise to exponential growth in terms of both value and application areas.
With the help of our technology you can display your products and offers in the surrounding Area and engage the users always when they pass nearby your shop.
In the near future AR will allow to view your Showcase directly on Smart Glasses.
Proximity and Business
target your users based on their interests