Areas of use

There are no restrictions on the use of Proxity, any kind of business, institutional or vertical will find its solution.

TARGETING

Our solution allows the targeting of users based on their interests, and thus it provides for more effective advertising campaigns.

Proxity users will receive the content at locations based on their interest, this way the in-app and push messages will be of relevance and interest to the user, allowing on one hand much better results in commercial terms and on the other a better experience for the consumer who does not see unsuitable messages being delivered.

Implementing the Proxity SDK in a third-party app also allows marketers to create a direct line with location data, flowing into the app and gives them the ability to immediately trigger location-based push or in-app messages.

PRIVATE DATA

With the introduction of the new Privacy consent features of iOS 14.5, an overwhelming number of users opted-out of sharing targetable and private information with advertisers. This made defining and targeting users much more challenging, significantly diminished the accuracy and effectiveness of advertisement campaigns. Our interest-based targeting system, coupled with our privacy aware approach helps navigate this issue.

Proxity does not collect or store any private data and is the best way to interact with people at locations in an anonymous way, based on their interests.

Location analytics

Every day of the week, people go through their routines going to work, school, the gym, restaurant and more. Over time, all of these points form a clear picture of people's behavior - who you are and what are your interests. Marketing professionals use this data to create target audiences.

Location data, even in the anonymized form, can be used to analyze the general movement patterns of users in the physical world over time, serving as an indicator of their behaviors, analyzing mobility and understanding how movement trends are changing.

Companies and marketers will be able to answer questions they've never been able to before, adjust their approach and potentially deliver more effective, relevant and impactful marketing efforts in terms of - attribution, targeting and retail site selection.

Personalization

Besides the targeting solutions, the message and the means of message delivery can also be personalized to best suit the behaviors of the users.

With Proxity, thanks to the #filtering system we can know the interests of the users and provide them with personalized offers, information, communications regarding their interests directly at the locations, thus significantly increasing user involvement, conversion and bringing the experience to a new level.

Automation

Proxity allows you to create automations, via push notifications, such as greeting a customer as soon as they enter a store, presenting them with offers and discounts, or providing inside navigation, and so enhancing in-store experience.

These types of automations can also spearhead a loyalization program, where the Proxity network can be leveraged to send loyal customers special offers, privileges and personalized messages when in the vicinity of the stores.

In the space of advertising technology, another main objective is to keep the interest and use of one's App active, this is because the number of apps present on users' smartphones has increased dramatically and the various operating systems tend to partially uninstall less used apps, to save space. This issue can be navigated by integrating the capabilities of Proxity into your App, enabling automated proximity messaging that will keep your app relevant and active.

MEASUREMENT

Location data can act as a link between mobile devices and a given advertising campaign thanks to the physical web, which combines the digital world (programmatic advertising) with the real world (store location). Be it via Proxity, or via integration, companies will be able to link existing campaigns to more tangible metrics such as open-rates, store visits and sales to better measure and track the effectiveness of existing communication campaigns.

Location data can also provide powerful insights into in-store behavior of potential and existing clients, by showing the time spent in a location – dwell time, a crucial metric in measuring overall customers’ experience. This can also help determine the strategies and tactics used to plan the store location and layout to maximize overall sales impact and brand perception.

The network can also filter out false positives by excluding both passersby that do not visit the store as well store employees.

RETAIL
SPORTS
Horeca
Smart city
Automotive
Smart Building
Finance / Insurance
Tourism / Social
RETAIL
SPORTS
Horeca
Smart city
Automotive
Smart Building
Finance / Insurance
Tourism / Social
RETAIL

RETAIL

INTERACTIVE SALES

Check here the New 2021 #Summer #Collection

#Fashion #shoes Catalog 2020

Only today 20% off on all #Sportswear

Analytics
Targeting
Personalisation
Automation
Measurement
  • Analysis of customer behavior
  • Personalization and improving the quality of customer service
  • Sales promotion, marketing campaigns
  • Providing additional information about the product
  • Interactive sales
  • Indoor and outdoor navigation
  • Personnel control
  • Touchless technology that helps to respect the safety instructions related to COVID-19
SPORTS

SPORTS

INTERACTIVE ARENA

Would you like to #upgrade your seat?

Get all #news about your #team in real time

Buy your favorite player signed #fan-jersey

Interactive order from #foodcorner

Analytics
Targeting
Personalisation
Automation
Measurement
  • Expansion, personalization of the fan experience (content delivery, engagement)
  • Interactive ordering of food and drinks on site
  • Navigation in stadiums with delivery of relevant information (queue size, etc.)
  • Automation of additional services (seat upgrade, etc.)
  • Analytics (behavior of fans, staff, flow of people, sales efficiency).
  • Touchless technology that helps to respect the safety instructions related to COVID-19
Horeca

Horeca

INTERACTIVE Restaurant

Get the #Virtual #menu

Please fill the #COVID-19 presence form

Here you can #reserve your #table #booking

Analytics
Targeting
Personalisation
Automation
Measurement
  • Personalization (informing staff about the client's approach, service taking into account the client's preferences based on the analysis of previous experience, etc.)
  • Implementation of digital virtual menus in restaurants
  • Interactive booking
  • Location-based marketing campaigns
  • Analytics (customer behavior, personnel control, etc.)
  • Verification of customer reviews
  • Touchless technology that helps to respect the safety instructions related to COVID-19
Smart city

Smart city

INTERACT WITH CITIZENS

#Parking Piazza Castello there are 12 places available

Get all news and info about Covid-19 #STAYSAFE

#Traffic #Jam in Corso Elvezia

Analytics
Targeting
Personalisation
Automation
Measurement
  • Passenger traffic management (traffic light operation, transport delivery schedule, etc.)
  • "Smart parking"
  • Improving comfort for people with disabilities
  • Navigation in urban spaces
  • Delivering relevant information to the public (repair work, information from utilities, warnings, etc.)
  • Cardless access to public transport
  • Mobility and Locations Analytics
  • Touchless technology that helps to respect the safety instructions related to COVID-19
Automotive

Automotive

CAR & DEALER

Reserve a #Test-drive for the new #EV model

Get the new #catalog of #accessories

Your car #VIN 54HX45698 is ready for pickup and has been serviced

Analytics
Targeting
Personalisation
Automation
Measurement
  • Personalization and improvement of the quality of service in dealerships / service centers
  • Sending push notifications with relevant information / offers in the immediate vicinity of the vehicle of interest
  • Interactive tools, service / spare parts catalogs
  • Optimization of the workload on staff (an additional tool for delivering information to the client)
  • Analytics (customer interests, etc.)
  • Keyless access to the car
  • Touchless technology that helps to respect the safety instructions related to COVID-19
Smart Building

Smart Building

Real Estate

Please make your #check-in #Digital #concierge

#Navigation to #BioPharm office 22-A

You have #meeting #Ebik on 3 floor, room 311 at 14.30

Analytics
Targeting
Personalisation
Automation
Measurement
  • Indoor and outdoor navigation
  • Infrastructure management tools (elevator call, etc.)
  • Control of access and movement of personnel in office premises
  • Analytical tools to improve the efficiency of real estate management
  • Integration into applications for office space management and business administration
  • Interactive services (real estate catalogs, virtual tours, etc.)
  • Touchless technology that helps to respect the safety instructions related to COVID-19
Finance / Insurance

Finance / Insurance

SMART CUSTOMER CARE

We have #cashback available with our Credit Card

Dear David: You are the 3rd in line

A new #ATM has appeared in your area

Analytics
Targeting
Personalisation
Automation
Measurement
  • Personalization, improving the quality of customer service of bank/insurance branches
  • Additional client identification / suspicious transaction identification tool
  • Integration with loyalty programs, sending relevant offers, taking into account the preferences and current location of the client
  • Automation, additional features of ATMs (additional confirmation of identity, access to rooms with ATMs, sending Push notifications about a card forgotten in an ATM, etc.)
  • Location Analytics
  • Touchless technology that helps to respect the safety instructions related to COVID-19